Luxury Brands as Kansei Products

Opportunity for luxury brands in China

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Free-Riding and Luxury Brands on the Internet

Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...

Kansei Engineering and Ergonomic Design of Products

The main purpose of this article was to describe the concept of Kansei and its status in ergonomics, to specialists of disciplines such as safety, industrial engineering, and specifically the associates of ergonomic design of products and industrial designers. During last decades the dominate approaches of ergonomics were mainly focused on physical aspects of human body, but along with the deve...

the role of brands in purchasing luxury auto

in this article we will try to investigate the market of luxury auto and for presenting some view of marketing programs, at first review the supply and demand of auto in market of iran. then we will recover the taste and behavior of costumers in this segment and list the effective factors in purchase decision and if they attend to the brands or not.  then with interview with experts using multi...